The UK and Ireland’s Biggest Cocktail Celebration
Hundreds of Venues. One Week. Your City.
For one week each year, the best bars and restaurants in your city come together for exclusive cocktails, special menus and unforgettable nights out.
25+Events
700+Participating Venues
80,000+Cocktail Week Customers
What Is Cocktail Week?
A Celebration of the Best Bars in Your City
Every year, we bring together the best bars and restaurants across the UK and Ireland for one unmissable week. Exclusive cocktails from just £5. Special menus. Local hospitality at its very best. Your wristband unlocks it all — unlimited access across every participating venue for the full 10 days.
Why It Matters
Supporting and Celebrating Local Hospitality
Every Cocktail Week is tailor-made to its location. We work with the very best venues, drinks brands and bartenders to create something genuinely special to that place — and every attendee who walks through the door is a direct investment in the local hospitality scene.
🍸
Tailor-Made for Every Location
No two Cocktail Weeks are the same. Each event is built around the venues, brands and bartenders that make that place’s hospitality scene great.
✨
The Best Venues, Drinks and Talent
We bring together outstanding venues, leading drinks brands and the area’s top bartenders to create an experience worth celebrating.
🤝
Real Support for Real Businesses
Every attendee during Cocktail Week puts real footfall through the door of businesses that need their community’s support. That’s what this is for.
Our Impact
What Cocktail Week Delivers
£8-figBoost to the hospitality sector across the UK and Ireland
80,000+Cocktail Week customers across all events
9,000+Wristbands sold at our biggest single event
It really shone a spotlight on the city’s buzzing bar scene and showed off just how great local hospitality can be. We saw loads of new faces — people who might not usually stumble across our bar.
For Venues
Drive Footfall. Reward Your Regulars. Grow Your Audience.
Cocktail Week puts your venue in front of thousands of new customers and keeps your existing ones coming back. We handle the marketing, the press and the brand partnerships — you focus on delivering a brilliant experience.
30%Average uplift in sales reported by venues during the event
73%Of venues report a sales increase of 10%+ on their cocktail menu
2,000+Signature cocktails sold at top performing venues in a single week
Increase Footfall and Sales
Thousands of attendees across 10 days actively seeking out the best venues. Cocktail Week drives new customers through your door and boosts your cocktail sales.
Reward Your Loyal Customers
Give your regulars another reason to come back during the week. Exclusive cocktails and special offers keep your best customers engaged and spending with you.
Full Marketing Support
Social media, email campaigns, press coverage and drinks brand partnerships — every participating venue benefits from the full M.AD Agency marketing machine.
The Founder
Meet Alice Christison
AC
Alice Christison
Founder — Cocktail Week
Alice created Cocktail Week with a vision to celebrate and support the hospitality industry across the UK and Ireland. What began as a single event has grown into the biggest celebration of cocktail culture in the UK and Ireland — reaching over 25 locations and bringing together hundreds of the very best venues, drinks brands and bartenders in each one.
Every Cocktail Week is tailor-made to its location. Alice and the team work closely with local venues and brand partners to build events that genuinely reflect and celebrate what makes each place’s hospitality scene special. The results speak for themselves.
“From day one, we’ve put venues at the heart of everything we do. We make sure they feel supported and see real results.”
Three Steps to Your Best Week Out
1
Find Your Location
Browse our locations page to discover participating venues and what’s on near you.
2
Get Your Wristband
Unlock cocktails from just £5 at every venue — unlimited for the full 10 days.
3
Get Out There
Explore new venues, try exclusive cocktails and celebrate local hospitality.
The Ivy BrasserieThe AlchemistDishoomFlight ClubTurtle BayBe At OneRevolución de CubaHard Rock CafeMalmaisonTATTUManahattaBrewdogRoxy LanesThe BotanistGustoCollins ClubLibertéBanyan
As Seen In
Covered Across The UK & Ireland Press
- The Spirits Business
- Bar Magazine
- The Courier
- Bizage
- Highland Times
For Brands & Partners
Put Your Brand In Front Of 80,000+ Cocktail Fans
Cocktail Week works with the world’s leading drinks brands, travel partners and location sponsors across 25+ towns and cities. Principal partnerships, location sponsorships, experiential activations, content partnerships — built around your objectives, not ours.
- Principal partner status across all 25+ locations
- Location-level sponsorships — own a region
- Signature serve partnerships on 700+ menus
- Data, insights and audience intelligence post-event
- Diageo
- Stagecoach
- Partner logo
- Partner logo
- 80k+Attendees reached annually
- 700+Menus
- 25+Locations
- 10 daysPer location
- 8 figuresSector boost delivered
Got Questions?
Frequently Asked Questions
What is Cocktail Week?
Cocktail Week is the UK and Ireland’s biggest celebration of cocktail culture. For ten days each year, the best bars and restaurants in a town come together for exclusive £5 signature cocktails, special menus and unforgettable nights out.
How does the wristband work?
Once you’ve got your wristband, show it to bar staff at any participating venue and you’ll unlock that venue’s exclusive signature cocktail. Your wristband is valid for the full ten days.
Can I use my wristband every day?
Yes. Your wristband gives you unlimited access to every participating venue for the full ten days, and you can go back to the same venue as many times as you like.
How much does a wristband cost?
Prices vary by location and tier — most early bird wristbands start from £7.95, rising in tiers towards the event. Check your location page for exact pricing.
Where do I collect my wristband?
Collection points are different in every location and are listed on your location page in the run-up to the event.
Can I buy a wristband on the day?
Yes. Once the event is live, wristbands are available from participating venues as well as online. Buying in advance is recommended as some events sell out.
Are there non-alcoholic options?
Yes. Many participating venues offer a non-alcoholic signature cocktail at the same price. Look for the NA badge on venue listings.
What if I lose my wristband?
We can’t replace lost wristbands, so please keep it safe. Treat it like a festival wristband.
What's the minimum age?
You must be 18 or over to buy a wristband and to drink alcoholic cocktails. ID will be requested by participating venues.
How do venues get involved?
We’d love to hear from you. Head to the For Venues section or get in touch — we work with bars, restaurants, hotels and everything in between.
Ready to Find Your Location?
Twenty-five locations, ten days each, one wristband. Pick your town and see who’s taking part.
Not seeing your town? Tell us where Cocktail Week should run next.